Course Content & Materials

Course Content

  • Learning the three-stages of our “tried and true” Writing System
  • Applying The McLuhan & Davies “Five-Step Writing Process™” to all forms of writing
  • Using our writing tips to save time and improve quality

Stage 1: Planning to Save Time and Improve Quality

  • Clustering and Brainstorming to get you started
  • Outlining to sequence your ideas
  • Selecting a structure to persuade your reader

Stage 2: Drafting to Prevent Writer’s Block and to Save Time

  • Managing your time for results
  • Drafting quickly and easily
  • Developing sentences and paragraphs

Stage 3: Editing to Get and Keep the Reader’s Attention

  • Becoming your own editor
  • Applying “The Editor’s Six Obsessions™” for results
  • Using the One-Minute Editor™ for quick quality checks
  • Managing text for clarity, impact and persuasion
  • Applying the axe for easy, quick reading
  • Adding movement to your message
  • Giving your text visual impact
  • Telegramming for sharper focus and key messaging


We take pride in publishing a 200-page workshop manual, printed and bound, which covers all aspects of the writing process.

We believe it’s the most comprehensive reference book available on the writing process, which you can only obtain by taking this workshop. Key learning points are recapped in each section, each reinforced on handy punch-out wallet cards.

Writing Samples

Through the writing samples received and edited before a workshop, we are able to tailor our writing workshops according to the type of documents participants write, and their areas of strength and weakness.

We routinely tailor writing workshops to focus on special needs. Typically, this involves using the Writing Dynamics™core as a base.

The workshop is then adjusted to focus on such special areas as:

  • Administration Support
  • Customer Service
  • Report Writing
  • Proposal Writing
  • Manual Procedural Writing
  • Procedural Writing
  • Scientific Writing
  • Medical Writing
  • Sales
  • Technical/Non-Technical Writing


In-House Workshop — Hot Topics and Optional Modules

You influence workshop content. Our core agenda, plus Hot Topics, will be tailored according to your group’s specific writing needs.

Hot Topics and Optional Modules You Can Choose:

  • What makes an effective e-mail?
  • The special needs of a sales letter
  • Writing the best customer service letter
  • Writing for web pages, internet, etc.
  • Writing fast, but accurately
  • Crafting the perfect report
  • Creating winning sales proposals
  • How to make your writing more “personal”
  • How to adjust your writing tone to be more convincing
  • Saying “no” persuasively
  • How’re your instincts? (grammar refresher)
  • Understanding the true craft of writing
  • How to save time through better planning
  • What’s the difference between technical and non-technical writing?
  • Writing for the digital audience
  • Handling lateral and logical readers
  • Writing for the non-technical reader
  • Preparing text for the general public
  • Point-form technique
  • Time management in your writing
  • Writing (and planning) effective procedural manuals
  • Writing strategies to sell your reader
  • Getting started
  • Nine ways to structure your document
  • Writing the persuasive Table of Contents
  • Selling yourself through your writing
  • Adjusting your writing style to connect with all audiences
  • Handling the Skim Reader
  • When to proofread on the screen, when to proofread on hard copy
  • When to use spell check and grammar check
  • Handling the audience’s attention span
  • Selecting the most readable typefaces
  • The subliminal aspects of writing: What persuades, what doesn’t
  • Preparing executive summaries