Course Content & Materials

Course Content

This interactive workshop includes theory, application and feedback to help participants truly understand the communication process.



  • Calculating your communication pattern to consider how to make the most of your preferences and strengthen your least preferred patterns

Take the Think on Your Feet® LINKS Online Assessment


 Communication Patterns

  • Looking at three distinct communication patterns and how the key traits of each pattern help us to develop our “best communication game”
  • Examining the characteristics and profiles of each pattern to know how to use all three effectively
  • Quickly identifying preferences so you appreciate your audience and respect their communication needs
  • Considering skill-sets for each pattern to know how to reach your audience using all communication media
  • Indentifying the specific communication preferences of Boomers, Gen-X and Gen-Y

Typical 1-Day Agenda

Introduction to the Three Communication Styles

  • Our Research Findings Over 20 Years
  • Benefits (to Supervision & Management, Sales, Team Building, Interpersonal Skills, Hiring)
  • The 80-20% Rule (one style is usually preferred)

1. Knowing Your Communication Preferences

  • Assessing your own Communication Style (Take Self-Assessment on-line before the workshop, or complete a hard-copy version during the session)

2. Learning the Main Communication Styles

  • Briefing on the Three Key Communication Styles
  • What Our Research Shows
    • All three styles needed for perfect communications.
    • All styles needed in an organization.
    • No style is better than another. All are equal.
    • Communication is enhanced if you switch to your listener’s preferred style.

3. Understanding Other People’s Preferences (Interactive Drills)

  • How to “Read” and Listen for the Cues of Each Communication Style

4. Adapting to Other’s Preferences

  • How Each Style Prefers to Communicate
  • How Do You Really Communicate?
    • Do’s & Dont’s of each style
    • Preferred words and phrases (what to listen for!)
    • Special biases of each style
    • Generational Communications
    • Which style does each generation prefer?

5. Applying Concepts Professionally and Personally

  • Influencing Others (Interactive Drill)
  • The Perfect Sales Presentation to Persuade and Include all Communication Styles (Optional drill— typically used by sales groups)
  • Matching the Candidate to the Job (Interactive Drill)
    • Assessing the preferred communication style required for a job
    • Matching the candidate with that style
    • Pluses and minuses of each style for that job

6. Communicating to Include All Styles

  • Create a Communication to Appeal to a Diverse Audience

Summary: Read the book MASTERING COMMUNICATIONS, after the workshop

    • The 10 Secrets of Perfect Communications (Interactive Drill)
    • Summary by Facilitator
      • Share your results with your colleagues, friends and family
      • All three styles combined achieve perfect communications
      • What will you do differently? (individual response)