Good communication is simply good business. The key to successful communication involves the ability to understand and be understood.

LINKS™ teaches you how to recognize communication patterns with an exclusive communication style assessment, while appealing to other preferences and bridging the communication gap between Baby Boomers, Gen-X and Millennial.

You will learn how to apply these skills:

  • To get results
  • To be more persuasive
  • To manage effectively
  • To prevent misunderstandings
  • To increase productivity
  • To improve listening skills
  • To be better communicators
  • To increase sales
  • To manage conflict
  • To improve customer service
  • To enhance team-building


LINKS™ concepts are based on research McLuhan & Davies conducted over the last ten years, advising various organizations on their business communication needs.

We developed this communication-skills workshop to help participants truly understand the communication process, label its elements and measure its effectiveness. Anyone can use these communication concepts, professionally and personally.

Our research shows that when we communicate we do so in three distinct patterns. Boomers, Gen-X and Gen-Y have clear preferences for particular patterns. Recognizing these communication patterns and using them consciously allows you to reach your audience and get the results you want.

LINKS™ also provides new ways to improve your listening skills, by showing you what to listen for when people communicate in any of these patterns. That way you can shift to the right “wavelength” and respond more effectively.